COLLABORATION: ALITTLEMOREBYAMY X ALEXANDER AND FOX
The random floral Snapchat story secret is finally out; it is a classic collaboration with Alexander & Fox. I teamed up with Sophia owner and founder of the beautiful brand over 3 months ago with her fantastic eye for key essentials.
Alexander and Fox is one of my absolute favourite essential New Zealand based brands; pretty sure I have all the colours in her tee's and shirts now and my khaki leather jacket is my got to jacket.
I designed it with a crisp white boarder to frame the fresh flower beauty grown from our earth. This floral combination is a symbol of my sister's love for elegance and simplicity.
Back to the collaboration; It was Sophia who came up with the idea that we create a neck scarf. I took that and played around for a while on different ideas but then her genius mind came back to me after I had a creative block with the idea to use one of my million images that are clogging up my hard drive. I am continuously snapping pictures of things that inspire me everyday. I origanlly shot this image as a series for my sister's christmas present.